How Do Search Engines Rank Your Website?

Search Engine Optimization involves little tweaks to increase your probability of pushing your website up in search engine rankings.

Why, though, is it so important for your website to hold a good rank? Search engines are the most widely used tools to find information online. People largely trust the first few sites for the information they are looking for, and would hardly bother to search for anything on the rest of the page.


Researchers claim that websites that rank number one are 40% more likely to get clicked, 30% more likely if they rank second, and 24% more likely if they are third. And hence, a good ranking on the charts is very, very important to rule the cyberspace.

There are four main parameters to judge your website's rank.

In this article, we will look at all those four parameters and try to figure out ways to improve the performance of your website.

Pagerank
Pagerank is a calculation invented by the founders of Google, Larry Page and Sergey Bin. Pagerank evaluates the quantity and quality of the links of a web page to determine a score from 0 to 10. It shows the importance and authority of a page for search engines. The higher the score, the more significant your website is.

Tips To Improve Page Rank
·         Try to create more back links for your website.
·         Ask bloggers to link you.
·         Post good content that is bound to attract traffic.
·         Fix broken links with tools such as Broken Link Checkers.

Domain Authority
Domain Authority is a performance related score developed by Moz, that predicts how well a website will rank on a search engine. The calculation is based on Google Algorithms with over 40 signals used to evaluate a rank ranging from 0 to 100. It is a relative measure.

The chances of a website ranking up from 20-30 is easier than ranking up from 70-80. A higher Domain Authority enables easier Search Engine Optimization (SEO), making the visibility of your website more convenient.

Tips To Improve Domain Authority
·         Get backlinks from websites that already have a higher Domain Authority
·         Improve your SEO or offline marketing techniques.
·         Social media is a powerful tool. A vibrant social media presence will help.
·         Create linkable content. Write on trending topics to gain external links.

Page Authority
A page authority is somewhat similar to a domain authority. While domain authority measures the rank of your website on cyberspace, a page authority is an evaluation of an individual web page.

It is very likely that your blogs are more popular than your website itself. In such a situation, the ranking of your blog will be greater than that of your website. And hence, page authority is another important factor to consider while estimating your performance on the World Wide Web.

Tips To Improve Page Authority
·         Get rid of bad links.
·         Create strong internal links to your content.
·         Work on the SEO of your page and your content.
·         Make your pages user friendly and responsive.

Spam Score
Another important factor that is very likely to rank you up or bring you down is a Spam Score. There are several factors, on the basis of which Google penalizes or bans a website. A penalty from Google is the last thing a website would want.

Spam score, developed by Moz, measures the possibility of a website being penalized or banned on the basis of 17 main factors that are known as SpamFlags. A low spam score is a great indicator for your website. While it is almost impossible to have a zero spam score, you can always try to score lower.

Tips To Score Low
·         Avoid spam sensitive or offensive content.
·         Do not use unsupported techniques such as Java Script.
·         Avoid HTML errors.
·         Use proper from addresses, and avoid starting your from address with digits.

93% of all buying decisions start with an online search. Customers have immense faith in search engines, especially Google. With a good knowledge of how Google and other search engines determine the performance of a website, you can actually improve and compete with the best ones out there.

About the Author

Shweta Sharma is a yoga fanatic and enjoys cooking. She blogs at CEO Hangout and Trainer Hangout

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